Finally, numbers you can actually trust.
You're the CFO, VP Finance, or Head of Finance at a $5-100M subscription or repeat-purchase brand. Marketing reports don't match finance reports, LTV calculations are unreliable, and budget decisions are based on incomplete data. Finsi gives you a single source of truth.
Sound Familiar?
The challenges you face every day
Marketing Reports ≠ Finance Reports
Revenue numbers from ad platforms, Shopify, and your subscription provider all tell a different story. You spend hours reconciling contradictory data.
Unreliable LTV Calculations
Existing tools inflate customer counts from upsells, use wrong churn denominators, and show revenue-based LTV instead of profit-based LTV.
Operating Blindly Without Proper P&L
QuickBooks-Shopify integrations fail at scale. You don't have real-time visibility into true profitability by channel or cohort.
Day 1 ROAS ≠ Real Economics
Budget decisions are based on immediate ROAS, but the real economics of an acquisition channel play out over 6-12 months.
Can't Connect Spend to Profit
You can't trace acquisition spend to actual profit per customer per channel. Which campaigns are truly making money?
Annual Budget Cycle Pressure
Budget changes happen once a year. You need data-driven proof to approve or reallocate — not marketing dashboards.
You've tried other tools.
They didn't solve it.
Most analytics tools give you more dashboards, not more answers. Here's what we hear from teams like yours:
Show revenue-based LTV, not profit-based. Inflated numbers from miscounted upsells and incorrect churn denominators.
Break down at e-commerce transaction volume. Can't handle the granularity needed for per-channel, per-cohort analysis.
Focus on ad click attribution, not on connecting acquisition cost to long-term customer profitability.
Time-consuming, always stale, and doesn't connect data from all platforms in a way finance and marketing both trust.
Profit-Adjusted LTV. By Cohort. By Channel.
See which acquisition channels actually make money on a 6-12 month horizon — not just Day 1 ROAS.
Profit-Based LTV
See lifetime value calculated on actual profit margins, not just revenue. Factor in COGS, shipping, ad spend, and platform fees per customer.
Channel-Level Economics
Discover which acquisition channels are truly profitable over 6-12 months. Some "best" channels turn out to be the worst.
Single Source of Truth
A unified data layer that finance and marketing can both trust. No more reconciliation between contradictory reports.
Real-Time P&L
Daily-updated profit and loss by channel, product, and cohort. Know your true profitability without waiting for month-end closes.
Cohort-Level Analysis
Break down unit economics by acquisition month, channel, and product. See exactly how each cohort performs over time.
Budget Justification Data
Get the hard numbers to approve or reject 15-20% budget increases. Every recommendation shows projected ROI.
What Teams Like Yours Say
Real feedback from real operators
“The profit-based LTV calculations versus revenue-only metrics were exactly what we needed. We finally had data to justify our budget reallocation.”
— CFO, $15M Subscription Brand“We discovered our influencer customers had 2x the LTV of our paid social discount customers — same CAC. That insight reshaped our entire acquisition strategy.”
— Head of Finance, $19M Fashion Brand“It's been a long time since budget was "do whatever you want." We need clear ROI data for every dollar, and Finsi delivers that.”
— CFO, $35M DTC BrandPlatform Modules That Matter Most to You
The Finsi capabilities most relevant to your role
Frequently Asked Questions
1. How does profit-based LTV differ from what other tools show?
Most analytics tools calculate LTV based on revenue alone. Finsi factors in COGS, shipping costs, ad spend, platform fees, and refunds to show you the actual profit each customer generates over their lifetime. This means the "best" channel by revenue might actually be your worst by profit.
2. Can Finsi replace our accounting software?
No — Finsi complements your accounting system. Think of it as the analytical layer between your e-commerce operations and your financial reporting. It pulls data from Shopify, ad platforms, and subscription providers to give you real-time unit economics that QuickBooks and ERPs can't provide at the granularity you need.
3. How accurate is the data?
Every number in Finsi links back to source data. We reconcile orders, refunds, ad spend, and subscription events to ensure accuracy. You can click through any metric to see the underlying transactions. If something looks off, you can trace it to the source.
4. What data sources do you connect to?
Finsi connects to Shopify, subscription platforms (Recharge, Skio, Loop, Smartrr), ad platforms (Meta, Google, TikTok), email providers (Klaviyo, Omnisend), and support tools (Gorgias, Zendesk). We unify all these into a single analytical layer.
5. How quickly can we see results?
Setup takes about 15 minutes. We sync your historical data overnight and your first profit-adjusted LTV report is ready within 48 hours. Most finance teams see their first actionable insight — like a channel that's losing money on a 12-month basis — in the first week.
Stop Making Budget Decisions on Incomplete Data
Enter your email and store URL to start your free 30-day pilot. See profit-adjusted LTV by channel within 48 hours.
Or book a demo call with our team