Every subscription brand has done it. Revenue slows, the board asks questions, and someone suggests a flash sale or a deeper intro discount. It works for about six weeks. Then the cohort churns,
TLDR67% of DTC brands raised prices within a week of the Section 122 surcharge taking effect on Feb 24. Most did it before they knew their churn elasticity.A typical $30 beauty box
Most subscription brands run retention the same way they did five years ago. Someone pulls a report. Someone else builds a segment. A third person writes the email. By the time the campaign
TLDR:
* 20-40% of subscription churn is involuntary. These are failed payments from customers who never wanted to leave. Industry-wide, that adds up to roughly $129B in lost revenue a year.
* Default retry logic
