About Finsi

Do more with the team you have

Finsi (Finlens, Inc) takes the manual, spreadsheet-heavy work off e-commerce teams. AI agents work from one set of verified numbers, follow your rules, ask before they act, and leave a record. Founded in 2024 and headquartered in Jersey City, New Jersey.

Our Mission

Help e-commerce teams do more with the people they already have. Today someone exports Shopify, ads and Klaviyo, reconciles them and reports once a month, while brands already running AI agents launch and adjust in days. Finsi gives that work to agents your team can trust: they read one set of definitions, ask before they act, leave a record, and stay inside the access you give them.

Our Story

Finsi started from watching e-commerce teams lose their weeks to disconnected data. After years building analytics products, the founders saw that operators did not need another dashboard. They needed the work before each decision done for them, so the team could spend its time deciding.

Then AI agents arrived and the problem changed. We have talked to more than 200 e-commerce teams about AI. Founders see competitors moving faster with agents. They also see agents that make up numbers, write copy the brand cannot use, and hold access nobody remembers granting.

Finsi was built for both sides of that. One data warehouse and one set of metric definitions that every agent reads from. Three rules every agent follows: it asks before it acts, leaves a record, and stays inside its access. Use our agents, or connect your own, and keep your people on the decisions.

Company Details

Legal Name
Finlens, Inc
Headquarters
Jersey City, New Jersey
Founded
2024
Focus
AI agents for e-commerce, under your rules

Leadership

The team building Finsi

Andrei Rebrov

Co-CEO
  • 14K+ LinkedIn followers, publishing on subscription economics
  • Expertise in LTV analysis, retention metrics, cohort analysis, and subscription business modeling
Samara State Aerospace University (2005-2011)
English, Russian, German

Misha Druzhinin

Co-CEO
  • Technical background in enterprise architecture and application design
  • Conference speaker (HolyJS)
Quantic School of Business and Technology (MBA, 2022-2024)

Bring us your top three bottlenecks

Tell us where your team loses the most time. We will show you which of those agents can take on, under your rules.