Stop arguing over whose numbers are right.
Every ad platform claims the same sale, and someone on your team reconciles them in a spreadsheet. Finsi tracks the customer journey across Meta Ads, Google Ads, email and organic in one warehouse, so agents like SCOUT and PULSE, and your team, all read the same answer to which campaigns bring profitable customers.
Multi-touch modeling
Beyond last-click. Finsi tracks touchpoints from first ad impression through email to purchase and distributes credit across channels.
Customer quality scoring
Every ad-acquired customer is scored into Premium, High, Medium or Low tiers based on purchase behavior, retention signals and predicted lifetime value, so you can see which campaigns bring your best buyers.
Campaign LTV analysis
First-order value and long-term LTV side by side for every campaign. Find the ads that look expensive on day one but pay off over the customer lifetime.
Payback period tracking
How long it takes to recover acquisition cost, per campaign and channel, so cash flow is part of the budget decision.
Cross-channel journey
The customer journey across Meta Ads, Google Ads, email and organic, and which channel combinations convert best.
One answer for every agent
Attribution is calculated once. When PULSE proposes a budget move or SCOUT explains a margin change, they use the same attribution your team sees, not a number each tool made up.
See what each acquisition channel is really worth.
The attribution dashboard tracks customers from first touch to long-term value: journey maps, customer quality by campaign and LTV projections, so budget decisions are based on the customers that matter to your bottom line, not on clicks.
Compare platforms beyond ROAS.
Meta and Google Ads compared by the quality of customers they acquire, repeat purchase rates, LTV and payback period, so you can see which platform brings customers who stay and spend more.
Explore the Platform
More work agents can take off your team
Frequently Asked Questions
1. How does multi-touch attribution differ from last-click?
Last-click gives all the credit to the final touchpoint before purchase and ignores everything that built awareness and intent. Finsi tracks the journey from first ad impression through email opens, site visits and retargeting, and distributes credit across those touchpoints.
2. How are customer quality tiers determined?
Finsi scores every ad-acquired customer into Premium, High, Medium or Low based on purchase frequency, average order value, subscription retention (if applicable) and predicted lifetime value. Scores update as customer behavior changes.
3. What channels does Finsi attribution support?
Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping and Display), email (via Klaviyo) and organic traffic. Each channel is measured at the touchpoint level, so you can see cross-channel effects.
4. How is campaign LTV calculated?
Finsi tracks the revenue generated by customers acquired through each campaign over time. It shows first-order value and projected long-term LTV based on repeat purchase and subscription behavior, so you can compare campaigns that look similar on day one but diverge at 30, 60 and 90+ days.
5. Do agents change my budgets based on attribution?
Not on their own. PULSE can propose a budget change based on attribution and payback, but a person approves it before anything changes, and the action is recorded. Finsi does not change ad spend unattended.
One answer to where your profit comes from
Tell us how your team reconciles channel reports today. We will show you how agents on Finsi read one attribution model, so the budget conversation starts from agreed numbers.