More creative, without putting the brand at risk.
AI copy can misspell your brand name or make a health claim a supplement brand cannot make. On Finsi, the MUSE agent drafts ad creative in your brand voice from hook and angle combinations, your rules check every draft, and a person approves it before it reaches customers.
Briefs proposed when an ad is cut or scaled
When an ad should be cut or scaled, MUSE proposes the creative brief for what to make next and why. Briefs land in an approval queue: you approve or dismiss, and nothing is produced without your OK.
Creative learnings
Studies every ad you are running, including hooks, formats and angles, and reports in plain language which are working, which are wearing out, and why. Refreshed daily, so each new creative starts from evidence about your brand.
Hook and angle briefs
Briefs built from 7 hook types and 5+ angle types, giving 35+ combinations to keep your creative diverse and test new messaging directions.
Brand voice and brand rules
MUSE writes in your tone, terminology and style. Your rules, such as product names and claims you cannot make, are checked on every draft before a person reviews it.
Visual generation
Static images and video creatives in 1:1, 4:5, 9:16 and 16:9 aspect ratios, drafted for review like everything else MUSE makes.
Creative diversity tracking
Hook, angle and format coverage across your creative mix, so you can see gaps and keep testing a range of messages.
Lifecycle management
Every creative tracked through Testing, Scaling, Mature, Fatiguing and Retired, so replacements are proposed before performance drops.
Quality score leaderboard
Campaigns ranked by the quality of customers they acquire, not just ROAS, so you can see which creatives bring high-LTV customers.
From brief to approved ad.
MUSE drafts complete briefs with hook and angle combinations for your brand. Review the copy and visuals, edit if needed, and approve. Approved creative is pushed to Meta or Google Ads through Finsi, with a record of who approved it.
Know which creatives bring good customers.
Every creative is scored by the quality of customers it acquires: repeat purchase rate, subscription retention and long-term LTV. Put budget behind creative that builds a profitable customer base, not just clicks.
Explore the Platform
More work agents can take off your team
Frequently Asked Questions
1. How does Creative Studio produce 35+ creative directions?
It crosses 7 hook types (problem-agitation, social proof, curiosity, urgency, transformation, storytelling and contrarian) with 5+ angle types (benefit-driven, feature-focused, emotional, aspirational and comparison). Each combination is a distinct creative direction with its own copy and visual treatment for your brand.
2. How do you stop AI copy from hurting the brand?
Two layers. First, your rules: brand and product names, words to avoid, and claims your category cannot make (for example health claims for supplement or CBD brands) are checked on every draft. Second, a person approves each piece before it reaches customers. Every approval is recorded.
3. How does brand voice work?
During onboarding, Finsi analyzes your existing marketing, website copy and top-performing ads to learn your tone, vocabulary and style. MUSE uses that profile on every draft, and your team can edit it at any time.
4. What visual formats can Creative Studio generate?
Static images and video creatives in 1:1 (feed), 4:5 (Instagram/Facebook feed), 9:16 (Stories and Reels) and 16:9 (landscape/YouTube). Each visual is sized for its placement and goes through the same approval as copy.
5. How does lifecycle management handle ad fatigue?
Finsi tracks every creative through Testing, Scaling, Mature, Fatiguing and Retired. When a creative starts fatiguing, MUSE proposes replacements using untested hook-angle combinations, for your approval.
More creative, with your brand protected
Tell us how creative gets reviewed today and what you worry about AI writing. We will show you how MUSE drafts under your rules, with a person approving every piece.