A practical, step-by-step guide to cohort analysis for e-commerce brands - covering acquisition cohorts, behavioral cohorts, retention curves, LTV projections, and actionable patterns to look for in your data.

A customer health score can flag at-risk buyers 30-60 days before they churn. Here is how to build one from scratch with the right signals and weights.

Most DTC brands calculate unit economics wrong. Avoid the 5 common mistakes with CAC, LTV, and contribution margin that lead to scaling unprofitably.

We tested 12 ecommerce analytics tools head-to-head. See which ones actually deliver on attribution, LTV, and profitability - with honest pricing, pros, and cons for every brand size.

Shopify analytics has limits. Learn why built-in reports fall short on LTV analysis, cohort tracking, attribution, and predictive models - and how to build a proper analytics stack.