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Churn rates, repeat purchase windows, and retention thresholds for baby & kids DTC brands. Formulas and decision rules for 2026.
Beauty RPR benchmarks, formula, and five operational levers to drive repeat purchase rates in skincare and cosmetics.
Why average order value and conversion rate move opposite. Framework for choosing which to optimize based on unit economics and growth stage.
RFM scoring rules, segment logic, and campaign mapping to maximize LTV and reduce churn in Klaviyo.