Global AOV is $150-180 in 2026, but ranges from food under $50 to luxury above $400. The 2026 AOV benchmarks by industry, region, and device - and why the categories that convert highest have the smallest baskets.
The global cart abandonment rate is 70.2%. Mobile abandons at 80% against desktop at 66% - a 14-point gap that has survived years of mobile-first work. Benchmarks by device and industry, and what actually recovers abandoned carts.
The four main Chargebee alternatives price billing four different ways. Comparing headline fees - 0.75% vs 0.7% vs 5% - is the mistake, because Paddle bundles payment processing while the others charge on top of it.
Food and beverage converts at 4.5-6.2%; luxury at 0.8-1.5%. The 2026 conversion rate benchmarks by industry, why the spread is 8x, and the calculation that makes most brands compare themselves to the wrong number.
A one-point improvement in monthly retention compounds into a 15-25% LTV gain. The six retention levers are not equal - here they are ranked by measured impact, from involuntary churn recovery to onboarding.