andrebrov

Most ecommerce brands calculate LTV wrong - ignoring COGS, blending cohorts, or using revenue instead of profit. 3 formulas to fix that.

Explore proven customer segmentation strategies for ecommerce including RFM analysis, behavioral segmentation, and value-based segments that drive personalized marketing.

5 quick wins that cut ecommerce churn within 30 days - plus the data-driven framework to keep reducing it. Most brands miss #2 and #4.

Median DTC retention is 27%; subscription brands hit 65-80%. Get the exact benchmarks for your category, AOV band, and business model - plus the calculation gotcha that moves the number 15%.

DTC brands spending $10K-$500K/mo on Meta Ads are switching to AI automation. See how they cut wasted spend and improve ROAS without losing control.