RFM scoring rules, segment logic, and campaign mapping to maximize LTV and reduce churn in Klaviyo.

Essential metrics and data structure for a contribution margin dashboard that finance teams will audit and operators can act on.

CAC payback period measures months to recover customer acquisition cost from gross margin. Essential cash flow metric for growth teams.

Predictive LTV forecasts customer lifetime value using machine learning models. Differs from historic LTV by projecting future revenue instead of measuring past spend.

RFM analysis segments customers by recency, frequency, and monetary value to identify high-value buyers and optimize retention spend.