Why spreadsheets fail at scale, what a data warehouse solves, and how to evaluate warehouse architecture for DTC.

1-day vs 7-day vs multi-touch attribution windows explained. Which model fits your business model, margin, and growth stage.

Chargeback thresholds that trigger account termination, prevention tactics, and how to monitor dispute risk before processors act.

LTV ranges, LTV:CAC ratios, and payback windows for food & beverage Shopify brands. Operator-grade benchmarks to calibrate unit economics.

How feed quality drives Performance Max efficiency and why brand cannibalization requires deliberate campaign architecture.