andrebrov

When to use TikTok Shop for direct sales vs TikTok Ads for awareness. Margin, inventory, and audience overlap matter.

RPR benchmarks for supplements & vitamins, plus 5 operational levers that drive second purchase conversion in 2026.

LTV ranges, LTV:CAC ratios, and payback windows for Shopify-based supplement brands. Operator benchmarks for 2026.

Churn rates, repeat purchase windows, and retention thresholds for DTC supplement brands. Formulas, benchmarks, and decision rules for 2026.

How to measure, report, and reduce subscription pauses. Pauses signal retention opportunity—not churn.