andrebrov

How to set retargeting frequency caps to prevent ad fatigue, comply with privacy shifts, and maintain brand perception without leaving revenue on the table.

Formula, benchmarks, and how to avoid the most common miscounts when measuring repeat purchase behavior.

How return windows, restocking fees, and fulfillment costs reshape customer lifetime value. Data-backed framework for policy optimization.

Design a statistically valid geo holdout test on Meta. Sample sizing, duration rules, and the mistakes that tank results.

Define retention goals, build an intervention backlog, and execute a 6-week sprint with weekly metrics reviews and rapid testing.