andrebrov

MER vs ROAS, how to set targets by channel and cohort, and weekly operating cadence for DTC brands.

Advantage+ automates targeting and creative, but DTC operators trade control for scale. Know the tradeoffs before deploying.

Head-to-head breakdown of Mixpanel and Amplitude for DTC stores. Event tracking, retention, cohorts, pricing, and implementation depth.

How DTC and subscription brands calculate NRR, benchmark against cohorts, and use it to forecast unit economics and LTV.

Benchmark healthy new customer revenue contribution. Detect when growth masks deteriorating unit economics and cohort quality.