Every subscription brand has done it. Revenue slows down, the board asks questions, and someone suggests a flash sale or a bigger intro discount to juice the numbers. It works — for about six
TLDR
* 67% of DTC brands raised prices within a week of the Section 122 surcharge taking effect on Feb 24. Most did it before they knew their churn elasticity.
* A typical $30 beauty
Most subscription brands run retention the same way they did five years ago. Someone pulls a report. Someone else builds a segment. A third person writes the email. By the time the campaign
TLDR:
* 20-40% of subscription churn is involuntary — failed payments from customers who never wanted to leave. Industry-wide, that's $129B in lost revenue annually.
* Default retry logic (3 attempts, same time, same
TLDR:
* Failed payments cause 20-40% of all subscription churn — silently, with no cancel button clicked and no survey filled out.
* $129B in subscription revenue was lost to involuntary churn industry-wide in 2025. That
